健康窈窕大搜查
購買化妝品前請停看聽!
化妝品的用途是潤澤髮膚、刺激嗅覺、掩飾體臭或修飾容貌,如果有超出以上效用的化妝品廣告訴求,都屬於誇大不實的化妝品廣告。
宣稱具有染髮、燙髮、防曬、止汗等用途之化妝品,均屬於含藥化妝品,應經衛生署核准並載明許可證字號:
「衛署妝製字第○○○○○○號」-國家含藥化妝品
「衛署妝輸字第○○○○○○號」-輸入含藥化妝品
「衛署妝陸輸字第○○○○○○號」-輸入大陸地區含藥化妝品
瘦得夠健康 美得有保障
衛生機關核准的廣告字號
化妝品廣告均須依規定於刊播前申請核准。
經衛生機關核准之化妝品廣告,須於廣告畫面中刊載廣告核准字號:
「衛署妝廣字第○○○○○○○號」
「北市衛妝廣字第○○○○○○號」
「高市衛妝廣字第○○○○○○號」
「北縣衛妝廣字第○○○○○○號」
合法的化妝品之包裝標示
合法的化妝品,外包裝一定要有下列中文標示:
1. 品名
2. 用途
3. 輸入或製造廠商之名稱、地址
其外盒包裝或容器則必須顯著標示:
1. 產品名稱
2. 製造廠商名稱、廠址(含國別)
3. 進口商名稱、地址
4. 內容物淨重或容量
5. 全成份
6. 用途、用法
7. 出廠日期或批號
超級大美女 美麗有撇步
遵守下列原則,才能當個聰明的超級大美女!
1. 不購買來路不明的化妝品。
2. 不購買無清楚完整中文標示的化妝
3. 不相信誇大不實的廣告訴求,如:瘦身、去疤、豐胸...等。
4. 一旦出現過敏反應,應馬上停止使用。
5. 小心保存化妝品,如果產品的顏色、味道有異常現象,應馬上停止使用。
化妝品要妥善保存,避免陽光直接照射或放在潮濕的地方!
減肥篇--健康安全減重原則
減肥產品廣告到底該信多少?
減肥產品廣告最常出現之違規內容:
1. 短期內可迅速減重 (事實上,不危害健康的減重速度以每週減少0.5~1公斤為佳)。
2. 宣稱絕無副作用、無效退費、零風險或絕不復胖等保證字眼。
3. 以國家機關、權威人士、消費者及專家名義進行宣傳。
事實上,所有減肥相關藥物都是處方藥,需要由醫生診察,確認病患是否適合以該藥品治療後,才能開立處方,由藥事人員調劑供病患使用。因為這些藥品不能由病患自己決定使用,所以依法只能在學術性醫療刊物刊登廣告供醫療專業人員參考,而不能直接對民眾廣告。欲確認使用之產品是否為合法藥品或想瞭解藥品的適應症,可上衛生署網站查詢:http:// 203.65.100.151/DO8180.aspcheaters caught
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