誤信廣告,延誤治療
不肖業者常以民眾較為重視之效能為訴求,如:減肥、豐胸、壯陽或可根治癌症、慢性病等,大量製播誇大不實之違規藥物廣告,不但造成民眾金錢上的損失,更可能因誤信廣告延誤治療時機而危及健康。
合法的藥物廣告內容有哪些?
1.須標示藥物許可證字號
2.須標示廣告核准字號
3.藥物廣告所用的文字圖畫,應以衛生署核定的藥物名稱、劑型、處方內容、用量、用法、效能、注意事項、包裝及廠商名稱、地址為限。
勿信誇大神奇之藥物廣告藥品應有衛署許可證字號
藥物廣告核准字號辨別
藥品及醫療器材的廣告,均須於刊播前申請核准。經衛生機關核准之藥物廣告,均須於廣告畫面中刊載藥物許可證字號及廣告核准字號。
◎ 行政院衛生署核准之廣告字號:
· 衛署器廣字 第○○○○○○○號
◎ 台北縣市、高雄市政府衛生局核准之廣告字號:
· 北市衛藥廣字 第○○○○○○○○號
· 北市衛器廣字 第○○○○○○○○號
· 高市衛藥廣字 第○○○○○○○○號
· 高市衛器廣字 第○○○○○○○號
· 北縣衛藥廣字 第○○○○○○○號
· 北縣衛器廣字 第○○○○○○○號
未載有上述字號之廣告,就是未依規定申請核准擅自刊登的違規藥物廣告!
常見的違規藥物廣告有下列情形
1. 畫面未刊載「藥物許可證字號」及「廣告核准字號」。
2. 本質上是不具療效之產品,將其他字號(如73REI-009569)或虛構字號,充當藥品核准字號。
3. 強調為「科技新發現」、「尖端科技結晶」、「絕無副作用」「包醫包治」、「根治疾病」等誇張且涉及療效的言詞,或以民眾較為重視之效能為訴求,如:減肥、豐胸、壯陽或可根治癌症、慢性病等。
4. 列舉一些似是而非,或超出常識可判斷的學理文獻資料。
違規藥物廣告處罰名單
行政院衛生署查詢網址:http://www.doh.gov.tw/中文網站首頁 →查詢系統 →違規藥物、化?品廣告民眾查詢
「網路藥局」安全堪慮:
行政院衛生署未核准所謂「網路藥局」販賣藥品應領有藥商許可執照。 透過網路或向來路不明者購買藥品,無法確認藥品之安全性,也無藥事人員提供專業用藥諮詢服務,對健康危害極大。
為鼓勵民眾檢舉不法藥品,行政院衛生署設有檢舉獎金,民眾如檢舉不法藥品,因而查獲偽禁藥品者,可依規定領得檢舉獎金。 對藥物廣告內容有疑問,應向誰詢問或檢舉? 請打電話向各縣市衛生局藥政課(科)或02-8590-6666衛生署轉藥政處查詢。 全國性消費者申訴專線:1950women want men
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